Related Articles ( Purchasing decision )
The Tendency of Algerian Families to Choose the Type of Car Purchased Using the FISHBEIN Model
One of the most widely used linear models in marketing is the FISHBEIN model. Its basic principle is to compensate for the bad quality of the mark or product during the evaluation process by other good qualities. This study attempts to model FISHBEIN on the process of evaluating the properties of cars ...
The Impact of Pricing Strategies on Purchasing Decision Making: A Field Study of Customers on Super markets in Najran
The study aimed to identify pricing strategies impact on purchasing decision making for supermarkets customers in Najran city. To test the study hypotheses, a random sample of 203 respondents were selected from the study population which consists of all customers who do shopping at supermarkets stores. ...